tech
February 11, 2026
Ray-Ban maker EssilorLuxottica says it more than tripled Meta AI glasses sales in 2025
The France-based eyewear brand has been working on smart glasses with the social media company since 2019.
TL;DR
- EssilorLuxottica's Meta AI glasses sales more than tripled last year.
- Over 7 million AI glasses were sold in the last year, up from 2 million in 2023 and 2024 combined.
- Sales include smart glasses under the Ray-Ban and Oakley brands.
- This indicates growing consumer interest in wearable AI devices.
- EssilorLuxottica and Meta have partnered on wearable devices since 2019.
- The second-generation launch in 2023 significantly boosted the device's attention.
- A new Ray-Ban iteration, retailing at $799, features hand gesture and neural technology control.
- Meta is pushing back the international launch of Ray-Ban Display glasses due to high U.S. demand.
- Production is reportedly being discussed to double to at least 20 million units by year-end.
- Meta and EssilorLuxottica have extended their partnership into the next decade.
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