tech
December 18, 2025
Tech founder sold $120K of landline-style phones in 3 days—her top tips for going 'screen-time sober'
Cat Goetze is a tech entrepreneur but makes an effort to keep her phone usage low.
TL;DR
- Cat Goetze, a tech entrepreneur, significantly reduced her phone screen time by going "screen-time sober" for five years.
- Her experience led her to create Physical Phones, a Bluetooth-connected landline-style phone for smartphones, which achieved $120,000 in sales within three days.
- Goetze's five tips for reducing screen time include: changing the phone display to black and white, avoiding phone use for the first 30-60 minutes of the day, leaving the phone at home during errands, questioning the urgency of checking the phone, and understanding that smartphones are designed to maximize engagement.
- She advocates for external strategies, like display settings and physical separation from the device, rather than relying solely on willpower to manage screen time.
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