economy
February 20, 2026
Aston Martin issues another profit warning and sells F1 naming rights for £50m
Struggling British carmaker says earnings for 2025 will be worse than City forecasts as US tariffs hit sales
TL;DR
- Aston Martin's losses are expected to be worse than predicted, marking its fifth profit warning since September 2024.
- The luxury carmaker sold the permanent naming rights to its Formula One team for £50 million to its owner, Lawrence Stroll.
- Car deliveries fell by nearly 10% in the past year due to US trade tariffs and issues with special edition deliveries.
- Aston Martin's debt has increased by 70% since the start of 2024, while cash reserves have stabilized but are down from the previous year.
- The company plans to deliver 500 Valhalla models in 2026, with over half of the 999 planned units already sold.
- Previous difficulties include a dealer inventory crisis, production challenges, and the impact of US tariffs, which led to spending cuts in October.
- Aston Martin has requested more support from British ministers to protect small-volume manufacturers.
Continue reading the original article