PepsiCo cuts prices of Cheetos, Doritos and other snacks

February 3, 2026

TL;DR

PepsiCo is lowering prices on Cheetos, Doritos, Lay's, and Tostitos by up to 15%.
The price cuts are intended to provide relief to consumers experiencing financial strain due to rising costs.
The new pricing begins rolling out across the U.S. this week.
The move follows a pullback in demand after PepsiCo previously increased prices.
PepsiCo CEO Ramon Laguarta noted that price cuts boosted sales in market tests.
Packaging and quantities of the snacks will remain unchanged.

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