economy
February 13, 2026
Americans plan to spend $87 on Valentine's Day, down 44% from last year—what their 'ideal gift' looks like
As budgets tighten, Americans are cutting their Valentine's Day spending on significant others by nearly half, according to a new survey.
TL;DR
- 61% of Americans say a romantic dinner is their ideal Valentine's Day gift.
- 57% prefer experiences like trips or concerts, and 46% would like a handwritten card.
- The average planned spending for Valentine's Day is $87 per partner, a decrease from $155 last year.
- Inflation is cited as a reason for reduced spending.
- One in five Americans in relationships plans to skip Valentine's Day.
- Financial self-reflection and discussion with a partner are recommended for meaningful gift-giving.
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