sports
Amazon debuts Masters coverage, becoming the golf tournament's fourth-ever media partner
Amazon will have two hours of exclusive Masters coverage Thursday and Friday in its debut year as a media partner for the prestigious golf tournament.
TL;DR
- Amazon Prime Video is providing live coverage of the Masters golf tournament for the first time.
- Exclusive coverage will be available from 1-3 p.m. ET on Thursday and Friday for Rounds 1 and 2.
- Prime Video will also offer live coverage of Amen Corner (holes 11, 12, and 13) and the 15th and 16th holes for all four days.
- Amazon is the fourth media partner for Augusta National, joining CBS, USA Network, and ESPN.
- The partnership is expected to add value to Amazon Prime and its sports portfolio, rather than directly connecting to e-commerce due to the Masters' anti-commercial nature.
- Augusta National Chairman Fred Ridley noted the "tension" between tradition and innovation in promoting the tournament and golf.
- Amazon will gather data on golf's performance on its streaming service.