tech
February 25, 2026
Samsung launches S26 smartphone as sector braces for memory chip crunch
The latest generation of Galaxy phones touts enhanced AI capabilities, but supply chain concerns hang over sector
TL;DR
- Samsung Electronics launched its new flagship Galaxy S26 smartphone series.
- The S26 and S26+ models increased in price by $100 compared to their predecessors.
- The S26 Ultra maintained its previous starting price.
- The smartphone sector is experiencing a global memory chip shortage due to the rapid scaling of AI infrastructure.
- This shortage is expected to continue until 2027 or early 2028.
- New features include improved AI tools and a "privacy display" on the S26 Ultra.
- Rising memory prices are impacting the global industry, with Samsung aiming to mitigate risks through strategic partnerships.
- Smartphone makers are exploring supplier diversification to address the memory crunch.
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