As silver prices soar, jeweler Pandora turns to platinum

February 6, 2026

TL;DR

Pandora is exploring platinum as a less costly alternative to silver due to surging silver prices.
The company will introduce platinum-plated versions of its best-selling bracelet later this year.
These new items aim to make jewelry more affordable for consumers and the company.
Pandora plans to expand its platinum offerings, including charms, in the second half of 2026.
Silver prices have increased by 135% from early 2025 to February 2026, while platinum prices have risen only 3% over the past year.
Pandora also sells lab-grown diamond jewelry made in Thailand.

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