Travelers are turning to AI to plan trips

March 11, 2026

TL;DR

Approximately 91% of global travelers utilize AI travel planners, according to a Klook survey.
Travelers use AI for inspiration and to find deals, reflecting a 'do it yourself' culture.
Trust remains a major hurdle, with 91% of respondents expressing concerns about AI, and only 35% fully trusting its outputs.
AI's tendency to 'hallucinate' (produce false information) and fail in real-world scenarios, like inaccurate navigation, are significant drawbacks.
AI could disadvantage smaller businesses and older properties by making it harder for them to appear in search results.
Well-known destinations may face increased over-tourism, while AI may not effectively promote offbeat locations.
AI struggles with real-world nuances like seasonal weather, travel fatigue, allergies, disabilities, and cannot assist when things go wrong, such as during travel disruptions.
Industry experts believe AI will improve with better data integration and continued development, potentially offering more up-to-date information than traditional agents.
The hospitality industry is actively integrating AI, with companies like Booking.com using OpenAI solutions.
The digitization of travel information is expected to continue, leading to fewer AI hallucinations and improved user experiences in the future.

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