Erling Haaland feels the heat in Norway for ‘tragic’ World Cup beer commercial

April 29, 2026

TL;DR

Erling Haaland's partnership with Budweiser for the World Cup has caused controversy in Norway.
Alcohol advertising is banned in Norway, leading to criticism from health and drug policy organizations.
Campaigners described Haaland's commercial deal as "tragic" and harmful to young people.
The Budweiser campaign is launching in 40 countries but not in Norway.
The Norwegian FA stated that Haaland's personal agreement is permissible for a global campaign, as long as it doesn't include Norway.

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