economy
January 27, 2026
Read the memo: Amazon's grocery boss details restructuring, says more 'deliberate' strategy needed
Amazon's top grocery executive Jason Buechel told staff that the company needs to make more "deliberate choices" to win over customers.
TL;DR
- Amazon is closing its physical Amazon Go and Amazon Fresh stores.
- Some former Fresh stores will be converted into Whole Foods locations.
- Grocery logistics operations are moving to the Worldwide Operations division.
- The company plans to open more than 100 new Whole Foods locations in the coming years.
- A new role focused on product and order quality is being added to the grocery leadership team.
- John Farrell, chief merchant for Fresh, is leaving Amazon.
- Amazon's grocery business generated over $150 billion in gross sales last year, serving over 150 million customers.
- Affected employees will receive support including severance packages and career transition services.
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