The Guardian view on regulating big tech: politicians must back Ofcom’s challenge to Musk

January 12, 2026

TL;DR

X is being investigated by Ofcom for distributing non-consensual deepfake bikini images.
This investigation is a significant test for the UK's Online Safety Act and the control over large tech companies.
The UK government criticized limiting AI chatbot Grok to paying subscribers, calling it a 'premium service' for abusive deepfakes.
A ban on creating non-consensual intimate images and nudification apps is set to be enforced this week.
Other countries like Indonesia, Malaysia, and Germany are also taking action against intimate deepfakes.
Concerns exist about AI enabling easier creation of erotic and violent online pornography.
The UK's online safety laws have revealed a gap regarding images in swimwear versus underwear.
Politicians are raising concerns about children's access to AI tools and social media.

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