tech
February 4, 2026
OpenAI models could help power Alexa as part of Amazon investment deal
The collaboration is being discussed as part of Amazon's ongoing talks to invest up to $50 billion in OpenAI, according to a source familiar.
TL;DR
- Amazon is in discussions to use OpenAI's AI models for Alexa and other internal projects.
- These discussions are happening alongside talks of Amazon investing up to $50 billion in OpenAI.
- OpenAI might also use Amazon's AI chips and compute as part of the potential deal.
- The partnership could enhance Amazon's AI efforts, including its shopping chatbot Rufus and the revamped Alexa+.
- Amazon's Alexa+ is 'model agnostic' and has been noted to use Anthropic's Claude for complex queries.
- Amazon already has an $8 billion investment in OpenAI rival Anthropic.
- OpenAI sees the Amazon collaboration as more beneficial for its enterprise push than its Apple deal.
- OpenAI previously acquired Jony Ive's AI devices startup io.
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