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March 4, 2026
JFK Jr and Carolyn Bessette Kennedy: how the 1990s power couple became today’s biggest style icons
The TV drama Love Story has brought their fashion back into the spotlight – and inspired nine big trends, from bootcut jeans to backwards caps
TL;DR
- The TV series Love Story has sparked a revival of 1990s fashion trends associated with John F Kennedy Jr and Carolyn Bessette Kennedy.
- Initially criticized for its styling, the show's influence has grown, leading fans to emulate the couple's looks.
- Key trends making a comeback include backwards baseball caps, white button-down shirts, "Love Story blond" hair color, bootcut Levi's jeans, tortoiseshell headbands, specific sunglass styles, Sony Walkmans, necktie knots, and the use of black paperclips and dark grey folders in office settings.
- Searches for "Carolyn Bessette style" have surged by 150% on Google.
- Resale sites and social media platforms like TikTok show increased interest and emulation of these 90s styles.
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