sports
NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning
Stephen Curry has entered into a partnership with Li-Ning, which would involve product development as well as sports culture initiatives.
TL;DR
- Stephen Curry has partnered with Chinese sportswear company Li-Ning.
- The partnership will focus on product development and sports culture initiatives.
- Plans include launching Curry Brand stores in the U.S. and China.
- Curry stated that Li-Ning will help his brand achieve a wider range of resources and a global footprint.
- This deal follows the end of Curry's partnership with Under Armour.
- Li-Ning, founded in 1990, is an official partner of the Chinese Olympic Committee and has over 7,600 stores.