OpenAI says it will start testing ads on ChatGPT in the coming weeks

January 17, 2026

TL;DR

OpenAI is testing ads on the free version of ChatGPT.
Ads will appear at the bottom of the chat window when a relevant sponsored product or service is identified.
Only adults using the free version or the new low-cost 'ChatGPT Go' subscription will see ads.
Higher-tier subscriptions like Pro will remain ad-free.
Advertisements will not influence ChatGPT's responses or share user data with advertisers.
The introduction of ads is intended to keep free and low-cost versions accessible and diversify OpenAI's revenue.
OpenAI, valued at $500 billion, has not yet turned a profit.

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