automotive
Stellantis resurrects $100,000 Ram TRX V-8 pickup truck amid industry deregulation
The 2027 Ram 1500 SRT TRX will be available late next year after a roughly three-year hiatus for around $100,000.
TL;DR
- Stellantis is bringing back the V-8 powered Ram 1500 SRT TRX for the 2027 model year, targeting a late 2026 release.
- The TRX, featuring a supercharged 6.2-liter "Hellcat" engine, is marketed as the "fastest and most powerful production gas pickup truck in the world."
- Ram CEO Tim Kuniskis is leading a turnaround plan for Stellantis' U.S. brands, including revoking the discontinuation of V-8 engines.
- The return of the TRX is considered a "halo" model strategy to generate brand attention and potentially increase overall sales.
- Stellantis' U.S. sales have declined, falling from the No. 4 to No. 6 automaker position between 2021 and 2024.
- Jeep is implementing a "Jeep reset" plan, involving repositioning pricing, models, and features to reverse years of sales declines.
- Upcoming Jeep models include a resurrected Cherokee and an all-electric Recon.
- The return of V-8 engines is seen as a move against previous stringent fuel economy regulations, which have been weakened.
- Ram also announced a new 6.7-liter Cummins turbo diesel engine for the 2027 Ram Power Wagon.