tech
March 1, 2026
Nintendo realized it couldn’t win the console arms race
Nearly nine years after its release, the Nintendo Switch has become the company's best-selling console of all time, with more than 155 million units sold. From the Nintendo Entertainment System rescuing a collapsed gaming market in the 1980s, to the GameCube being outsold by Sony's PlayStation 2, Nintendo's hardware history is as much of a story of reinvention as it is success.
TL;DR
- The Nintendo Switch is the company's best-selling console with over 155 million units sold.
- Nintendo's hardware history includes successes like the NES and struggles like the GameCube.
- The upcoming Switch 2 faces significant pressure due to the success of its predecessor.
- This article is the second part of a series on Nintendo's strategy.
Continue reading the original article