tech
December 23, 2025
Instacart ending AI price tests for retailers
Instacart says its ending its controversial system of using AI price tests for retailers. Earlier this month, an investigation by Consumer Reports and progressive think tank Groundwork Collaborative found that Instacart's algorithmic pricing charged various prices for the same item from the same store. Jo Ling Kent reports.
TL;DR
- Instacart is ending its AI price testing system.
- The system was criticized for charging different prices for the same item.
- An investigation by Consumer Reports and Groundwork Collaborative revealed this practice.
- The findings showed price variations for items from the same store.
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