fashion
February 11, 2026
US poet laureate of style Ralph Lauren opens New York fashion week
Unabashedly grand collection featuring velvet and beading is teamed with knits and loafers to reflect fashion in the real world right now
TL;DR
- Ralph Lauren, at 86, is experiencing a revival, with Generation Z embracing the brand's preppy aesthetic.
- The brand's consistent aesthetic and affordable price points have contributed to its renewed popularity.
- CEO Patrice Louvet has leveraged social media to bring the brand to life for a new audience.
- The recent fashion week opening featured a collection blending grand evening wear with elements of contemporary real-world fashion.
- A yearning for a nostalgic, optimistic era is a core element of the brand's revival, as evidenced by its popularity on platforms like TikTok and its ranking on the Lyst index.
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