economy
January 27, 2026
Stephanie Link is buying shares of this turnaround story. The comeback could become clear this week
Hightower's Stephanie Link lays out the case for Starbucks ahead of earnings Wednesday.

TL;DR
- North American same-store sales were flat last quarter, a positive sign after six consecutive quarters of decline.
- CEO Brian Niccol's initiatives could increase operating margins from 9% to the mid-teens.
- Many Wall Street analysts remain skeptical, creating a favorable risk/reward scenario.
- Starbucks shares have gained 14% in 2026, with potential for more growth.
- Niccol's "Green Apron Service" is designed to accelerate order delivery, with some stores achieving service times under four minutes.
- International sales grew 3%, with China up 2%.
- Analysts predict 2% North American same-store sales growth for the fourth quarter, with some expecting up to 3%.
- Deutsche Bank estimates operating margins could reach 17%, leading to an earnings power of $3.50 to $4 per share.
- Historically, Starbucks stock traded at a price-earnings multiple of 28 times, suggesting potential for multiple expansion.
- Less than half of Wall Street analysts currently recommend Starbucks as a buy.
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