tech
February 10, 2026
Watch: ‘Creepy’ Ring Doorbell Camera Super Bowl Commercial Unveils Dragnet-Style Surveillance Grid To ‘Find Lost Pets’
Ring claims new 'Search Party' feature, which accesses neighbors' camera feeds and scans using AI, finds one dog a day.
TL;DR
- Ring unveiled a new 'Search Party' feature during a Super Bowl commercial.
- The feature uses AI to scan neighbors' Ring camera feeds to help find lost dogs.
- The ad depicted a neighborhood surveillance grid created by interconnected Ring cameras.
- Viewers reacted negatively, expressing concerns about privacy and a potential surveillance state.
- Some users described the commercial as 'creepy' and 'dystopian'.
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