tech
February 9, 2026
‘A statement about power shifting’: why Bad Bunny wore Zara for his Super Bowl show
Puerto Rican musician transformed high street fashion into a symbol of cultural power and accessibility
TL;DR
- Bad Bunny wore two bespoke outfits by the high street brand Zara for his Super Bowl half-time performance.
- This choice defied the typical luxury fashion parade associated with the event, symbolizing cultural power and accessibility.
- The outfits incorporated Puerto Rican imagery, including references to rural farmers (jíbaros) and his uncle's football jersey number.
- Fashion experts view Bad Bunny's use of Zara as a statement about power-shifting, where authority comes from his cultural position rather than a luxury brand's stamp.
- The performance also featured other Puerto Rican cultural references, such as Lady Gaga's dress inspired by Puerto Rico's national flower and dancers in outfits by Puerto Rican designers.
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