economy
February 5, 2026
Minute Maid frozen juice concentrates won't be made anymore
Minute Maid helped make orange juice a year-round morning staple in 1946, when it started shipping cans of frozen juice around the U.S.
TL;DR
- Minute Maid is discontinuing sales of frozen juice concentrates in the U.S. and Canada.
- The decision is driven by shifting consumer preferences towards fresh juices.
- Minute Maid's frozen juices, including orange juice, lemonade, and limeade, will be phased out by April.
- Vacuum Foods Corp. first shipped frozen orange juice across the U.S. in 1946 under the Minute Maid name.
- Coca-Cola acquired Minute Maid in 1960 and introduced ready-to-drink orange juice in 1973.
- The frozen juice category has seen declining sales, with U.S. sales falling nearly 8% recently.
- Factors contributing to the decline include competition from energy drinks and smoothies, and rising prices due to weather conditions.
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