tech
February 16, 2026
Apple takes on YouTube and Spotify with new video podcasting push
Apple will bring a new integrated video podcast experience to Apple Podcasts this spring.
TL;DR
- Apple Podcasts will feature an integrated video experience this spring.
- Users can switch between watching and listening to shows from the same feed and use picture-in-picture mode.
- The update supports HLS for adaptive video playback and dynamic video ad insertion for creators.
- This move positions Apple Podcasts to compete with Spotify, YouTube, and Netflix in the video podcasting market.
- Approximately 37% of individuals over 12 years old watch video podcasts monthly.
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