tech
April 29, 2026
The Australians dressing pop’s biggest stars
While the reach from costuming a superstar can be ‘astronomical’, the designers who have done so say material rewards can be harder to predict
TL;DR
- Young Australian designers are creating looks for global music stars, with opportunities often arising through social media.
- Designers like Caroline Reznik, Ruby Pedder, and Bethany Cordwell have dressed artists such as Shakira, Doja Cat, Beyoncé, and Katy Perry.
- While social media offers immense reach, the material rewards are often unpredictable, and designers rely on self-promotion and social media algorithms for credit.
- Challenges include Australia's distance, shipping logistics, and time zone differences, leading some designers to consider moving overseas.
- Businesses like Paolo Sebastian demonstrate that it's possible to build a successful high-end, custom design business catering to international stars while remaining based in Australia.
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