February 6, 2026
EU Orders TikTok to Fix App’s ‘Addictive Design’
EU regulators warned TikTok it must curb addictive features like infinite scroll and autoplay that could 'harm the physical and mental wellbeing of its users.'
TL;DR
- The European Commission has warned TikTok to change its "addictive design" features.
- TikTok may face large fines under the Digital Services Act if it does not comply.
- Preliminary findings suggest TikTok did not adequately assess features that could harm users' wellbeing.
- Identified addictive features include infinite scroll, autoplay, push notifications, and personalized recommendations.
- These features are designed to continuously reward users, encouraging prolonged scrolling and putting brains into "autopilot mode."
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