economy
January 20, 2026
Why South Korean noodle companies are betting on an overseas appetite for growth
Higher average selling prices, the popularity of K-pop, and a tepid domestic market are pushing noodle makers to look for growth overseas.
TL;DR
- South Korean food exports ('K-Food+') reached a record $13.62 billion in 2025, a 5.1% increase from the previous year.
- Instant noodle (ramyeon) exports surged by nearly 22% to $1.52 billion, becoming the first single food category to exceed $1 billion in overseas sales.
- The popularity of K-pop and Korean dramas has fueled global demand for K-Food, with food frequently featured in these cultural exports.
- Companies like Nongshim and Otoki are prioritizing overseas expansion due to a saturated domestic market and demographic decline in South Korea.
- Rising living costs and inflation in countries like the U.S. have increased demand for affordable and convenient meals like ramyeon.
- Overseas markets allow South Korean noodle manufacturers to set higher average selling prices compared to their domestic market.
- Samyang Foods' spicy instant noodles, particularly the Buldak line, have gained significant popularity, with projections for increased U.S. market share.
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