economy
January 23, 2026
JPMorgan upgrades consumer goods stock on confidence in second-half acceleration
JPMorgan sees shares of Procter & Gamble rising 11% from current levels.
TL;DR
- JPMorgan upgraded Procter & Gamble (P&G) to overweight from neutral.
- The 12-month price target for P&G was raised to $165 from $157.
- P&G shares have declined over 10% in the past 12 months.
- The company's fiscal second-quarter adjusted earnings surpassed analyst expectations.
- JPMorgan anticipates P&G will accelerate organic sales growth and improve margins.
- Management expressed confidence in achieving 2% to 3% organic sales growth in the second half of the fiscal year.
- A corporate restructuring is seen as a catalyst for margin improvement and business growth.
- JPMorgan cited P&G's marketing budget and AI investments as factors that could improve future returns.
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