tech
February 9, 2026
From Spielberg to Tarantino: the year’s big Super Bowl movie trailers
This year’s set of $8m TV spots gave us new looks at alien conspiracy thriller Disclosure Day, slasher sequel Scream 7 and an unlikely new David Fincher film
TL;DR
- Super Bowl ad spots are reportedly $8-10m, making the market less welcoming to Hollywood, which is still recovering from pre-pandemic numbers.
- There was a continued decrease in major film ads, though major productions still released trailers.
- Trailers featured 'The Mandalorian and Grogu' (Disney+), Steven Spielberg's 'Disclosure Day', 'Minions & Monsters', 'Scream 7', a Quentin Tarantino-penned sequel to 'Once Upon a Time in Hollywood' directed by David Fincher for Netflix, 'Project Hail Mary', Pixar's 'Hoppers', 'The Super Mario Galaxy Movie', and 'Supergirl'.
- The article analyzes the potential success and creative direction of each film based on its trailer and existing franchise performance.
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