economy

April 30, 2026

Gen Zers are making thousands of dollars a month running snail-mail subscription clubs: I don't think about expenses 'paycheck to paycheck anymore'

Some Gen Zers send art, letters, mini cookbooks and other forms of snail mail to paying subscribers — and make thousands of dollars per month in the process.

Gen Zers are making thousands of dollars a month running snail-mail subscription clubs: I don't think about expenses 'paycheck to paycheck anymore'

TL;DR

  • Gen Z entrepreneurs are successfully running subscription-based snail-mail clubs, sending items like art, letters, and zines to subscribers.
  • These clubs can generate thousands of dollars in monthly revenue and profit, with some founders treating them as full-time jobs.
  • The trend taps into a desire for nostalgic, tactile experiences, particularly amplified during and after the Covid-19 pandemic.
  • Social media platforms, especially TikTok, play a crucial role in popularizing these clubs and attracting subscribers.
  • Founders use their earnings to achieve financial security, save for larger purchases, or pursue further education.
  • The process involves significant work in planning, creating, and shipping, often requiring weeks of effort per issue.

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