economy
The World Cup will boost these hospitality stocks, Deutsche and Goldman say
Around 5 billion people – more than half the world's population – tuned into at least parts of the previous World Cup in 2022.
TL;DR
- The 2026 FIFA World Cup is expected to boost sectors like leisure, restaurants, beverages, media, tech, and gaming.
- Deutsche Bank identified U.S. restaurant brands (Sweetgreen, Shake Shack, The Cheesecake Factory) and media companies (Fox, Telemundo) as key beneficiaries.
- Goldman Sachs forecasts positive impacts on consumer staples (brewers), consumer discretionary, retail, lodging, leisure, and airlines.
- Goldman Sachs specifically mentioned brewers like AB InBev, Constellation Brands, Molson Coors, Heineken, and Carlsberg as likely beneficiaries.
- Despite increased consumer spending, both banks predict negligible effects on U.S. GDP.
- The expanded 48-team format is expected to generate record U.S. advertising revenue.