economy
Furniture chain offers $50m in refunds if UConn teams reach NCAA title games
20,000 customers of Jordan’s Furniture could be repaid
TL;DR
- Jordan's Furniture will reimburse customers for purchases if both UConn men's and women's basketball teams reach the championship games.
- This promotion could result in $50 million in refunds for about 20,000 customers.
- The furniture chain has secured insurance for this promotion, a strategy previously used in 2007.
- The promotion aimed to increase Jordan's Furniture's stature in Connecticut.
- Eligible purchases were made between January 20th and February 16th.
- The undefeated No. 1-seeded UConn women play South Carolina on Friday, and the men play Illinois on Saturday in the Final Four.