sports

February 15, 2026

The NFL just wrapped a record-breaking season. Here’s why next year’s going to be even bigger

In the days leading up to the Super Bowl, the NFL announced that Paris, Melbourne and Rio de Janeiro will host regular-season games for the first time.

The NFL just wrapped a record-breaking season. Here’s why next year’s going to be even bigger

TL;DR

  • Paris, Melbourne, and Rio de Janeiro will host NFL regular-season games for the first time in 2026.
  • The 2026 season will feature a record nine overseas games, an increase from 2025.
  • The NFL is considering extending the season to allow for more international games.
  • All 32 NFL teams participate in the Global Markets Program, launched in 2022 to build brand awareness internationally.
  • The Pittsburgh Steelers, with ancestral ties to Ireland, were awarded marketing rights there.
  • Ireland invested 10 million euros to host an NFL game, which generated an estimated 64 million euros in economic activity.
  • The Dublin game achieved high viewership in the U.S., marking a significant increase from previous international games.

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