tech
Allbirds says it's ditching footwear and pivoting to become an AI company
Updated on: April 16, 2026 / 12:14 PM EDT / CBS News
TL;DR
- Allbirds is selling its footwear brand to reinvent itself as an AI company, to be named "NewBird AI."
- The company will focus on "AI compute infrastructure" and aims for a fully integrated cloud computing model.
- A $50 million agreement with an institutional investor is in place for the transition.
- Allbirds' stock surged approximately 600% on Wednesday following the announcement, though it later retreated.
- The footwear assets will be sold to American Exchange Group.
- Analysts view the move as a way to generate capital and offer investors a new opportunity, but question the company's AI expertise and market capture strategy.
- The company frames the pivot as a response to the growing structural demand for specialized, high-performance compute in AI development.