tech
January 16, 2026
OpenAI to begin testing ads on ChatGPT in the U.S.
OpenAI said ads would not influence ChatGPT's responses and that it will "never" sell user data to advertisers.
TL;DR
- OpenAI is introducing ads to ChatGPT for adult free users in the U.S.
- Users on the low-cost Go plan will also see ads.
- Subscription tiers (Plus, Pro, Enterprise) will remain ad-free.
- Ads will appear at the bottom of chatbot responses and will be clearly labeled.
- OpenAI states ads will not influence ChatGPT's answers or lead to the sale of user data.
- Users under 18 will not see ads, nor will they appear near political or health-related topics.
- This initiative aims to create a new revenue stream to support OpenAI's financial commitments.
- Users will have options to learn about ads, dismiss them, and provide feedback.
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