sports
December 15, 2025
Millennials are driving a sports tourism boom
The $707 billion sports tourism market is set to nearly triple by 2032, with Asia-Pacific as the fastest growing region.
TL;DR
- Vince Nguyen, a 39-year-old, travels monthly to play pickleball in various countries, spending hundreds of dollars on flights and accommodation.
- Millennials are a key demographic in the sports tourism trend, with a significant percentage planning trips around sports, wellness, and concerts.
- In the U.S., millennials are notably more likely to plan vacations specifically for tennis and pickleball.
- The global sports tourism industry is substantial and projected to nearly triple by 2032.
- Europe currently leads the sports tourism market, while Asia-Pacific is the fastest-growing region.
- Nirbhay Handa travels for tennis, finding it therapeutic and beneficial for his well-being and social life.
- Mike Goldys travels to surf in different wave pools, aiming to experience various locations and accelerate his progress in the sport.
- Sports tourism is seen as a way to achieve personal goals, improve mood, and develop healthy habits.
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