economy
February 1, 2026
'Melania' earns a surprising $7 million, best non-music documentary debut in a decade
Amazon reportedly paid an estimated $40 million to acquire 'Melania' and spent an additional $35 million on marketing.
TL;DR
- 'Melania' grossed $7 million during its opening weekend, setting a record for a non-music documentary.
- The film's success was largely attributed to ticket sales from women and audiences over 55.
- Rural theaters accounted for a significant portion (46%) of the film's total box office gross.
- While audience reviews were overwhelmingly positive (99% on Rotten Tomatoes' Popcornmeter), critical reviews were harsh, with an 11% rating on Rotten Tomatoes.
- Amazon MGM Studios acquired the documentary for an estimated $40 million, with similar marketing expenses reported.
- Michael Moore's 'Fahrenheit 9/11' remains the record holder for highest-opening and highest-grossing political documentary.
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