health
Film posters for The Mummy banned from public display in UK
Watchdogs say adverts in London tube stations broke its rules with ‘realistic impression of a dead child’
TL;DR
- Film posters for The Mummy have been banned from outdoor public display in the UK.
- The ban was issued by the UK's Advertising Standards Authority (ASA) after receiving 30 complaints.
- Complaints cited realistic depictions of a dead child, which were distressing to children and adults.
- The ASA upheld the complaints, stating the poster gave a realistic impression of a dead child.
- The watchdog concluded the ads were unsuitable for outdoor display where they could be seen by children, including a billboard visible from a children's nursery.