economy
February 5, 2026
Cheaper tequila and canned cocktails were the only bright spots for booze during a rough 2025
Alcohol sales slipped in 2025 as consumers cut back, with most spirits categories declining. Canned cocktails and lower-priced tequila were rare bright spots.
TL;DR
- U.S. spirits supplier revenue fell 2.2% to $36.4 billion in 2025.
- Overall spirits volumes increased 1.9% to 318.1 million 9-liter cases.
- Consumers are trading down to lower-priced spirits and premium purchases have decreased.
- Premixed cocktails (RTDs) sales surged over 16% to $3.8 billion.
- Tequila and mezcal sales declined 4.1% to $6.4 billion, with a shift towards more affordable options.
- American spirits exports fell 9% year over year due to trade tensions.
- Spirits maintained market share leadership in the beverage alcohol market at 42.4%.
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