economy

January 16, 2026

This gym stock could see a boost from increase weight-loss pill use, says Stifel

Planet Fitness could be among the beneficiaries of the GLP-1 craze, according to Stifel.

This gym stock could see a boost from increase weight-loss pill use, says Stifel

TL;DR

  • Stifel maintains a buy rating and $130 price target on Planet Fitness.
  • GLP-1 drug users are seen as a potential source of industry membership growth.
  • A study indicates approximately 50% of new GLP-1 users consider gym membership.
  • Planet Fitness's brand positioning is expected to help capture a share of GLP-1 users seeking gym access.
  • A new pill version of weight-loss drugs could increase accessibility and usage, potentially doubling by 2026.
  • Most analysts covering Planet Fitness are bullish on the stock.

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