health
Sawe’s Secret Sauce: Inside the Lab That Fueled Historic Sub-Two Hour Marathon
Swedish firm Maurten's high-carb drinks, bicarb sludges and hydrogels are giving super spikes a run for their money
TL;DR
- Maurten, a Gothenburg-based sports nutrition company, is gaining recognition for its role in elite marathon performance, particularly after Sabastian Sawe's sub-two-hour marathon.
- The company's key innovation is a hydrogel technology that encapsulates carbohydrates, allowing for faster absorption in the intestine and reducing stomach discomfort.
- Maurten also utilizes sodium bicarbonate (bicarb) in a hydrogel format to act as a 'blood buffer' and combat muscular fatigue during intense exercise.
- The brand has become dominant in elite running, with a high percentage of top marathoners using their products, evidenced by recent major marathon podiums.
- Maurten employs a data-driven approach, with their sports tech team collecting extensive physiological data from athletes to personalize fuelling strategies.
- The company is expanding its operations and developing new products, aiming to continue disrupting the sports nutrition market.