Amazon ends Flock partnership after backlash over Super Bowl ad

February 14, 2026

TL;DR

Amazon's Ring has ended its partnership with security technology company Flock Safety.
The decision follows backlash over a Ring Super Bowl commercial that critics argued promoted surveillance.
The ad featured Ring's 'Search Party' service, which uses neighborhood doorbells to identify lost pets using AI.
The Electronic Frontier Foundation expressed concerns that such technology could be used for nefarious surveillance purposes.
Ring stated that the integration with Flock required more time and resources than anticipated and was never completed.
Amazon confirmed that no videos were ever shared between Ring and Flock services.
Ring's 'Community Requests' service, which allows voluntary video sharing with law enforcement, remains a core feature and was utilized in a recent criminal investigation.
The article also mentions a separate case involving a Google Nest camera used to recover footage of a missing mother.

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