tech
March 6, 2026
Ben Affleck sells his AI postproduction startup to Netflix
Announcing the InterPositive deal, the actor says he was moved from being scared of the technology to embracing it
TL;DR
- Netflix has acquired Ben Affleck's AI postproduction startup, InterPositive.
- Affleck's initial fear of AI has shifted to embracing its potential as a meaningful innovation.
- InterPositive's tools focus on post-production assistance, such as reframing shots and adjusting lighting, rather than video generation.
- The tools are trained on a production's own footage and designed to preserve creative intent.
- Ben Affleck will join Netflix as a senior advisor following the acquisition.
- The media industry is increasingly adopting AI for content creation, a shift from earlier concerns.
- Disney has also shown a willingness to collaborate with AI companies like OpenAI.
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