tech

December 17, 2025

Storytellers: how the world’s oldest job became the hottest new corporate job title

Big tech, retailers and compliance firms are hiring people to ‘own the narrative’. But what do they actually mean by that?

Storytellers: how the world’s oldest job became the hottest new corporate job title

TL;DR

  • Big tech, retailers, and compliance firms are hiring for 'storyteller' positions.
  • These roles are crucial for driving customer acquisition and long-term growth.
  • Storytellers develop narratives around product adoption, highlighting innovation and efficiency.
  • LinkedIn reports a doubling of 'storyteller' job listings in the US over a year.
  • The role often requires a blend of technical expertise, communication, and marketing skills.
  • Companies are merging comms, social, and influencer teams to centralize narrative control.

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