34-year-old spent $16K to start a side hustle, built it 20 minutes at a time—now her business brings in up to $90K a month

economy

February 21, 2026

34-year-old spent $16K to start a side hustle, built it 20 minutes at a time—now her business brings in up to $90K a month

Julia Holden was in "survival mode" as a new mom when she started her business Sleepy Hat, a baby hat with an eye covering. Now, it brings in $90,000 a month.

34-year-old spent $16K to start a side hustle, built it 20 minutes at a time—now her business brings in up to $90K a month

TL;DR

Julia Holden started her business, Sleepy Hat, as a new mom.
Sleepy Hat is a baby hat with an eye covering.
The business currently generates $90,000 per month.

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