tech
January 1, 2026
Apple reportedly cuts production of Vision Pro headset after poor sales
Company had hoped the virtual reality device would herald a new era in ‘spatial computing’
TL;DR
- Apple has reportedly reduced production and marketing for the Vision Pro headset due to poor sales.
- Analysts cite the high price (over $3,000), comfort issues, and a limited app ecosystem as reasons for sluggish sales.
- Market research estimates suggest very low sales figures for the Vision Pro, with its Chinese producer reportedly halting production.
- The performance of the Vision Pro is compared to the ill-fated Google Glass.
- Tech companies, including Apple and Meta, appear to be shifting focus from virtual reality towards AI-enabled wearable devices.
- A cheaper version of the Vision Pro is rumored for release, but the emphasis is on AI.
- Meta is also cutting back on metaverse plans to invest in AI glasses and other wearables.
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