tech
March 9, 2026
Extended interview: Tim Cook
In this web exclusive, Tim Cook, the CEO of Apple, talks with "Sunday Morning" correspondent David Pogue (author of "Apple: The First 50 Years") to discuss the company's first half-century and its constant focus on "the next thing." He also talks about the vision of Steve Jobs, whose return to Apple in 1997 reinvigorated the company.
TL;DR
- Tim Cook, CEO of Apple, interviewed by David Pogue.
- Discussion covers Apple's first half-century.
- Focus on the company's constant drive for innovation ('the next thing').
- Conversation touches on Steve Jobs's vision and his 1997 return to Apple.
- Steve Jobs's return is credited with reinvigorating the company.
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