Free streaming service Tubi is rivaling major players for viewership. Here's how it's winning

December 24, 2025

TL;DR

Tubi, owned by Fox, achieved profitability for the first time this year.
The platform boasts over 100 million monthly active users.
Nearly 60% of Tubi's audience consists of millennials or Gen Z viewers.
Tubi is competing with major streaming services like Peacock and HBO Max.
The service offers a large library of over 300,000 titles, including licensed films, TV series, and some original content.
Tubi aired two NFL games, including the Super Bowl.
The platform's revenue grew by 27% in the fiscal quarter ended September 30.
Tubi is appealing to younger generations through initiatives like 'Tubi for Creators' and content featuring social media personalities.
The company is seeing success with young adult movies and nostalgic older shows.

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