An iconic beauty stock is getting its shine back. Stephanie Link says it’s still on sale
Estée Lauder’s portfolio of brands give it plenty of room to capitalize on a growing beauty market.
TL;DR
- Estée Lauder owns over 20 high-end beauty brands across skincare, makeup, fragrance, and hair care.
- New CEO Stéphane de La Faverie is implementing a "Beauty Reimagined" strategy focused on speed, innovation, and adapting to consumer shopping habits.
- The company is expanding into new sales channels like Amazon, TikTok Shop, and Sephora, while also cutting costs.
- Restructuring is expected to generate $1.2 billion in annual gross benefits, helping to rebuild margins and fund growth.
- Recent quarterly results beat expectations, with sales increasing for the fourth consecutive quarter and improvements in travel retail, online sales, and margins.
- The stock is still trading at a steep discount compared to its peer L'Oréal.
- The global beauty market is projected to reach $590 billion by 2030.